Ya' know, I'm really glad Brotha' Jamal got on board with the Target boycott but I never quite understood what made him think that it was his idea or that he was spokesman for the Black community on this matter.
The beauty of the Target boycott, that we as a community need to embrace, is that it was a grassroot effort launched by independent activists, reportedly in Minnesota. It spread like wildfire on social media.
There was no church, no Pastor, no civil rights organization, none of that, in charge of the movement to boycott Target. At best, they were the Johnny Come Latelys, which is fine, but somehow Pastor Jamal, and maybe some others, took ownership of it. That was never the case.
Earlier this week, Pastor Jamal Bryant announced that the protest against Target was over. The Johnnies' may speak for what is being described as the "Target Fast", that might be over. But no matter what the good pastor and others may say, the Target boycott ain't over. This was not a fast where shopping at Target was to be resumed. Target seems done in the Black community. I am not alone in my intention to never shop at Target ever again. Certainly Target isn't the only retailer or big business that doesn't value it's Black consumer. But Target is the one that got made the example.
Target execs remain unapologetic and steadfast in their support of the trump agenda, having done nothing different when given opportunities to course correct. While under fire for abandoning DEI and Black vendors, they thought it appropriate to allow ICE to use their locations to stage their violent attacks on marginalized communities. Actions speak louder than words. We see you...
Speaking of words, has Target spoken on this deal reached with Brotha' Jamal or is he the sole mouthpiece and presumed "leader" on the details of this matter for the Black community? It is the people who have the last word...
Sorry Brotha' Jamal, we're not going back to Target. You can meet us at Costco...
~ Miss Higgi Says














