On this fourth day of Kwanzaa, we are reminded to support Black businesses. The principle of the day is Ujamaa, cooperative economics.
Given these harsh economic times where pretenses of commitment to inclusion of Blacks in the workplace and other spaces, has been abandoned for what now is undeniable exclusion, removal, and ultimate erasure of Black folks in vital places, it is imperative that we build and support our own.
All of a sudden education means nothing, because so many Black folks have it, especially Black Women. There is nothing new about the goal post being moved as soon we reach or surpass it...
The gas lighters have been given license to say the quiet part out loud. They must feel relieved to have been given permission to stop the performance, to remove the mask. Mediocrity has been given an unmasked face and a bold, new, very loud, and highly supported voice.
All that is required is to be white, preferably white and male. Voila!, the job, or otherwise highly sought opportunity, is yours! Qualifications be damn! This is not news to Black folks. We have always known this.
So what do we do? Not only is it a prime time to support Black businesses, it is also an opportune time to create Black businesses and employ each other. How bout' that? 👀
Ujamaa, Cooperative Economics, is the Kwanzaa principle of the day...
Happy Kwanzaa!
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